I don't see a client as
someone who simply
gives me a brief.
A different way of looking at client work
Every lead I spoke to, every founder who opened up their business, and every client who gave me a difficult problem taught me something.
Some taught me by generously saying, “This is good. But I think you should know this to get where you want to go.” Others taught me through experiences that were harder. Those moments taught me where to pause, where to continue, when to persist, and when persuasion was actually necessary.
That education happened alongside the formal work. It shaped how I listen, how I ask questions, how I hold a room, and how I make a decision when the answer isn't obvious.
And some of the people I worked with were already exceptional at what they did. Leaders and stalwarts with years of achievement behind them still made room for my expertise in branding. They knew where my expertise was stronger, and they respected the decision-making process.
That is the kind of client relationship I value: expertise meeting expertise, with enough trust for both people to learn.
